Paulo Costa plans to sell his “Secret Juice” to fans after his UFC 327 bout. Costa decided to move up to light heavyweight earlier this year and will face Azamat Murzakanov on April 11.
To date, the Brazilian has never revealed the recipe of his mysterious drink which he proudly labels as the “Secret Juice.”
But finally, the 34-year-old is planning to enter the beverage industry with a bang, and fans will soon get a taste of this mysterious concoction, which “The Eraser” says is the reason behind his incredible and perfectly sculpted physique.
During a recent interview with Ariel Helwani, Paulo Costa showed Helwani a ready-to-sell can of the “Secret Juice.”
The black can with a green splash paint design labeled “Secret Juice Probiotic Elixir,” which Costa plans to sell soon on e-commerce platforms or on his website, is a zero-sugar 5-calorie drink with dietary fibers, a ton of probiotics, and, of course, is certified organic.

The can that Costa showed on the show was the lemon-lime flavor Secret Juice. There could definitely be more flavours once the drink hits the stores. About this much-awaited product, Costa said:
We’re going to launch the Secret Juice in time for my fight on April 11. It’s a drink for the fans, to be strong. We’re going to have a website, and people will be able to get it. I’m not focused on the business side, they are.”
He also promised to gift Helwani unlimited cans of the “Secret Juice” once the beverage is officially launched.
For now, Costa aims to win his UFC 327 bout and extend his win streak to two. On The Ariel Helwani Show, he also sent a chilling warning to his next opponent.
I’m focused on the fight. I’m going to bring victory on April 11. I’m ready. Pay attention. This is going to be a great fight. I’m going to beat him very badly. I’m excited. I’m ready. This is the Paulo Costa comeback. I’m ready.”
Check out Paulo Costa’s comments below (7:26):
Paulo Costa says rival Khamzat Chimaev does not deserve “Secret Juice”
On The Ariel Helwani Show, when asked if UFC middleweight champion Khamzat Chimaev, who looks bulked up in his recent posts, is perhaps on Paulo Costa’s secret juice, “The Eraser” quipped:
I dont think so. I think he is looking fatty. Fat a*s. This guy does deserve secret juice. Secret juice is for nice people. He is not nice.” [9:14]
